Consumers expect three things from brands they love: know me, show me that you know me and reward me. This is easier said than done when more than 2.5 quintillion bytes of data are collected every day.
Monthly Archives: July 2019
Changing the odds of casino prospecting with location data
I have worked with casinos for the majority of my career, with direct mail strategies and execution being a first forte.
Latest advancements in skill-based slot machines
You might say Gary Platt is off to the races thanks to a new contract to install the company’s popular Lido Revo chair at all five locations of Virginia-based Rosie’s Gaming Emporium.
Slots continue to expand across the U.S.
This year’s version of the American Gaming Association’s State of the States report has been released. According to the report, gaming revenue for the U.S. commercial casino industry reached an all-time high of $41.7 billion in 201…
Casino Marketing Lifetime Achievement Award winner Robert Hamman
When you think of card games that could be associated with successful gaming entrepreneurs, what most likely comes to mind is poker, blackjack, baccarat or some other casino-based game. But for Robert Hamman, founder, president and CEO of SCA …
Tribal casino taps NanoLumens display technology
Casinos strive to create environments that encourage fun and games, and when New York’s Seneca Niagara Resort & Casino renovated its lobby, they realized they had an opportunity to “wow” their guests with a huge digital d…
Heard at the AGS GameOn Conference
GameON, AGS’s annual user conference held last month at WinStar World Casino and Resort, offered an interesting mix of company updates and neutral educational content; if anything, it was skewed toward the latter.
Casino marketing advice from gaming industry experts
Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how to prosper in this always evolving gaming practice
Preview of the Oklahoma Indian Gaming Association show
Cox Business Center in Tulsa will once again be ground zero for all things tribal gaming when the annual Oklahoma Indian Gaming Association (OIGA) conference and tradeshow comes to town this month.
Casino ATM and kiosk trends
As gaming facilities increasingly move towards customer self-service, kiosk suppliers are making news with their innovative technology and design. Indeed, self-service kiosks are incorporating ease of use, functionality and, of course, sleek, …