The NBA, NBPA, and specialist gaming supplier Highlight Games Limited have formed an innovative partnership to create NBA Last 90, an exclusive virtual sports betting game that will utilize actual NBA highlights and footage.
Monthly Archives: August 2019
New casino technology helps increase table game popularity
Table games have grown in popularity in recent years, thanks in part to the integration of slot machine-like technologies into the table experience, which in turn has attracted a growing number of younger players into the pit.
Heard at the Casino Marketing & Technology Conference
Last month we produced the 16th edition of our annual Casino Marketing & Technology Conference and dare I say it was right up there with the best of them, and not just because of the double-digit growth we realized in full conference atten…
The impact of addressable media on casino advertising and marketing
In the Mad Men days of advertising, it was easy to get a point across… people watched fewer programs, so it was simpler to get your message out to a massive audience. Changes in the media landscape and the habits of the viewer make it more cha…
Casino cash handling companies to watch in 2019
Even as the business world hurtles toward cashless electronic payment solutions, the gaming industry still finds value in cash handling products that can quickly and accurately process large and small amounts of traditional currency, whether o…
Casino industry professionals on the move
Congratulations to the following casino industry professionals on their recent promotions and new appointments in their respective gaming organizations. This month, we highlight key gaming industry executives from AGA, Ainsworth Game Technolog…
Top five foundational analytics for marketing strategy planning
When planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns giving their best ideas on what promotion to do next without the luxury of good property analytics to …
Casino executives should consider outside counsel during workplace investigations
The importance of retaining separate counsel to represent an executive in a pending workplace investigation cannot be overstated. Facts may lead investigators to expand an inquiry, implicating more individuals with varying levels of recommende…
British casino group first to meet safer gambling standard
Genting Casinos UK are the first gambling company to achieve the Safer Gambling Standard, the social responsibility quality standard for the gambling industry developed by GamCare, the UK-based national charity.
Caesars honors gay pride event on The Strip
Caesars Entertainment illuminated two of its most iconic Las Vegas skyline landmarks to honor WorldPride/Stonewall 50, which recently took place in New York City.