As suppliers jockey to increase their market share, many have turned to quickly producing new variations of hardware as a solution. Indeed, long gone are the days where a supplier premiered two video reel cabinets—usually one slant and o…
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Portrait of a successful slot cabinet
As suppliers jockey to increase their market share, many have turned to quickly producing new variations of hardware as a solution. Indeed, long gone are the days where a supplier premiered two video reel cabinets—usually one slant and o…
Life lessons from a casino marketing executive
Tom Jenkin, president, global operations, Caesars Entertainment, sat for an interview
with his former colleague from Harrah’s, Dennis Conrad, president emeritus of Raving Consulting at the Casino Marketing & Technology Conference in …
Tips for marketing casinos in competitive markets
The number of casinos has been fairly flat nationally for the past decade but the overall supply of gaming has skyrocketed. The battle for gaming revenue is as intense as ever, so what strategies can marketers pursue to stay ahead of game?
Casinos continue to expand amenity offerings
As more and more Millennials are starting to venture into a “marketable” age for the gaming and hospitality industry, resort operators are adding new and unique non-gaming experiences to create the buzz needed to attract them and d…
The Romero Awards at the Casino Marketing & Technology Conference
Casino Journal’s 16th edition of the Casino Marketing & Technology Conference, held at Caesars Palace Las Vegas Hotel & Casino July 23-25, featured strong increases in attendees and exhibitors and the first ever pre-show Loyalty …
Nikola Tesla’s Incredible Machine — YGGDRASIL
Yggdrasil has flicked the switch on its latest electrifying YGS Masters title, Rabcat’s Nikola Tesla’s Incredible Machine.
BMM’s Melissa Shuba promoted to director, regulatory compliance
BMM Testlabs announced the promotion of Melissa Shuba to director, regulatory compliance, following three years with the company.
Trends location and foot traffic analytics platform — GIMBAL
Gimbal announced the launch of Trends, its location and foot traffic analytics platform.
Solutions to some tough casino operations challanges
There are numerous regulations and taxes to deal with. Competition can be fierce, and competitors can act irrationally. Ever-increasing entertainment options can take bigger bites out of casino customers’ wallets. Local economies can tank.