Many casino executives believe that a property’s loyalty (née players) club and player development functions operate in tandem—not surprising, considering how elemental and critical each of these parts are to an overall data…
Author Archives: Steve Browne
The math of casino marketing
No matter the item or service, it must be sold and sold well.
The importance of a proper casino customer greeting
Hi. How ya doin? Nice to see you. Thanks for reading. How ya’ been? It really is a pleasure. It’s very simple, these phrases. They all have one thing in common—they are greetings, or if you will, expressions of welcome.
The importance of a proper casino customer greeting
Hi. How ya doin? Nice to see you. Thanks for reading. How ya’ been? It really is a pleasure. It’s very simple, these phrases. They all have one thing in common—they are greetings, or if you will, expressions of welcome.