Last month we produced the 16th edition of our annual Casino Marketing & Technology Conference and dare I say it was right up there with the best of them, and not just because of the double-digit growth we realized in full conference attendees and exhibitors.
The impact of addressable media on casino advertising and marketing
Casino cash handling companies to watch in 2019
Even as the business world hurtles toward cashless electronic payment solutions, the gaming industry still finds value in cash handling products that can quickly and accurately process large and small amounts of traditional currency, whether on the front of slot machines or in the back office counting rooms.
Casino industry professionals on the move
Top five foundational analytics for marketing strategy planning
When planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns giving their best ideas on what promotion to do next without the luxury of good property analytics to help support them.
Casino executives should consider outside counsel during workplace investigations
The importance of retaining separate counsel to represent an executive in a pending workplace investigation cannot be overstated. Facts may lead investigators to expand an inquiry, implicating more individuals with varying levels of recommended discipline.
British casino group first to meet safer gambling standard
Genting Casinos UK are the first gambling company to achieve the Safer Gambling Standard, the social responsibility quality standard for the gambling industry developed by GamCare, the UK-based national charity.
Caesars honors gay pride event on The Strip
Caesars Entertainment illuminated two of its most iconic Las Vegas skyline landmarks to honor WorldPride/Stonewall 50, which recently took place in New York City.
UNLV releases slot machine payout percentage study
It's a common sight on casino floors: patrons jumping from slot machine to slot machine before eventually hunkering down at a game that's due for the next big payout. But can players really tell the difference between the house edge on one game from that of another?