Slot machines that shined at G2E

I spent the three days of G2E visiting upwards of 35-40 booths on the tradeshow floor. I’m sure this sounds either insane or inane to people who are tied down serving their company booth, but for me it is actually quite invigorating.

Slot machine trends from G2E

Well, another Global Gaming Expo (G2E) is in the books and, as per usual, the three-day event was chock-full of informative sessions, entertaining network opportunities and memorable keynote presentations.

Casino direct mail in the mobile age

Direct mail is the casino marketing lifeblood for events and player loyalty and has been for decades. Personalization of offers was invented by direct mail printers and laid the foundation for all direct marketing channels we use now. The ROI for direct mail also remains strong.