Red Rock Nevada

To paraphrase branding expert Graham Robertson, “Do you represent your brand to the customer, or do you represent your customer to the brand?” Confused? It’s an essential shift in your mindset, but one that can take you from a good marketer to a great one.

Last month’s annual G2E show—as usual—offered something for everyone. On the conference side of things, there was no shortage of high-profile perspective on where we are headed in the all-important areas of sports betting, mobile gaming and customer-facing technology.

When President Donald Trump announced the Group of 7 Summit would be held at the Trump National Doral Miami resort, governmental ethics experts and many politicians cried foul over what they saw as a blatant violation of the emoluments clause. As a result, the president decided to pull the summit from the property, but that doesn’t mean ...

Proposition DD passes allowing for legalizing sports betting in Colorado.

Proposition DD passes allowing for legalizing sports betting in Colorado.

MedixSafe announced it brought to market a key control solution ideally suited to meet the needs of casinos.

MedixSafe announced it brought to market a key control solution ideally suited to meet the needs of casinos.

Following a grand opening ceremony and ribbon cutting, the Pascua Yaqui Tribe and Casino Del Sol’s new hotel, Estrella at Casino Del Sol, is officially open.

Following a grand opening ceremony and ribbon cutting, the Pascua Yaqui Tribe and Casino Del Sol’s new hotel, Estrella at Casino Del Sol, is officially open.

Greentube, the NOVOMATIC Interactive division, became the first Austrian supplier to receive Global Gambling Guidance Group (G4) certification.